Regulations and Licence Application
Fully customisable service package for your Online gambling licence Bulgaria application. We start the application by understanding your product portfolio and technical capabilities. Our process involves preparation not only of application documents for the Bulgarian State Gambling Commission (SGC) and National Revenue Agency, but also assistance with the localisation of technical literature and corporate information. We can work either with your compliance team or operate as one in front of the local authorities.
We help you develop and execute a government relations strategy with key partners, institutions, government bodies and associations in Bulgaria. We research and conduct analysis of the implications of current and future policies related to online gambling in Bulgaria, analyse relevant market changes and competitors. Our experts also can help you not only monitor the current status quo, but also plan new thinking on policy and anticipate new policy development.
Compliance and Legal Assistance
We work with leading legal partners specialising in online and offline gambling law in Bulgaria. Based on your requirements, we can provide assistance with the localisation and notary verification of your Online gambling licence Bulgaria application documents. Legal representation, law consultation or recommendations on your commercial strategy, and many more services to get your business live.
Our team provides up-to-date gambling industry intelligence on the market drivers, key gambling players, market share, industry trends, economic drivers and verticals – online gambling licence holders need to kick-off operations. We can work with your marketing teams to prepare your market entry strategies, marketing plans and campaigns to execute your product launch on the local market.
Online Gambling Licence Bulgaria
Regulated Market Overview
Bulgarian Online Gambling Market is regulated and is open to both local and foreign operators, provided that they comply with the regulatory requirements. There is no restriction on the number of issued licences. Gambling advertising is allowed but regulated.
- 20% GGR on online gambling
- BGN 50,000 annual contribution towards promotion of responsible gambling, prevention of gambling addition and underage gambling as well as resolution of disputes
Regulated Online Gambling Products
- Sports betting
- Betting Exchanges
List of approved online betting and casino operators in Bulgaria
- Betfair.com • Eurofootball.bg • Winbet.bg
- Bet365.com • Pokerstars.bg • 7777.bg
- eCasino.bg • Eurobet.bg • Toto.bg
Bulgaria Country Facts
Bulgaria is situated in South-Eastern Europe, on the Balkan Peninsula. The capital is Sofia (1.2m inhabitants), located in the western part of the country. Neighbouring countries Greece, Macedonia (FYROM), Romania, Serbia, and Turkey. Bulgaria covers an area of 42,823 square miles.
Bulgaria has a population of 7.1m, where the age structure of over 18 yrs is as follows:
- 15-24 years: 9.95%
- 25-54 years: 43.35%
- 55-64 years: 13.45%
- 65 years and over: 18.72%
The GDP is $US 13,563 per capita.
Bulgaria has 73.9% urban population. Some of the biggest cities are Sofia, Plovdiv, Varna, Burgas, Ruse, Stara Zagora, Pleven, Sliven, Blagoevgrad and others. There are 28 administrative provinces, and each holds its own administrative governing city. When considering entering the Bulgarian market, companies should plan strategically their geographic coverage and should cater to the regional requirements.
Online Gambling Laws
When you explore an online gambling licence Bulgaria you need to know that the online gambling is regulated by multiple laws, with the leading ones:
Separately, operators need to familiarise themselves with the Secondary legislation outlining the technical specifications applicable to the online gambling regulation, the Law on Advertising, the Personal Data Protection Act and others.
Mobile penetration in Bulgaria is 154%, where the dominating model is subscription (11 million subscribers). The main mobile operators are Vivacom, Mtel and Telenor. Mobile broadband penetration sits at 41% for now, but it is on the rise. The mobile social users are around 1.7m.
According to Internetlivestats.com, in 2016 Bulgaria has 4,155,050 internet users. This is 58.5 % of the total population. Bulgaria ranks at the 20-th position in the global Net Index Explorer for broadband internet accessibility and speed.
Especially relevant is the fact that the average internet speed in Bulgaria is 15.8 MB/sec, and it is 2.5 times higher than the average net speed in the whole world which is currently only 6.3 MB/sec.
According to Bulgaria’s Society for Electronic Communications (SEC), the main reason for the good internet speed in Bulgaria is the fragmentation and competitiveness of the ISP sector in the country. Bulgaria has 600 regional ISPs, which provide internet to more than 45% of the users.
The broadband coverage is dominating the market, where different technologies are catering to the customer needs: DSL (85%), WIMAX (65%), Standard cable (64%), Docsis 3 cable (61%), HSPA (100%), Satellite (100%).
Finally, 60 percent of households in Bulgaria use a desktop or portable computer to access the internet.
Search Engine Market
The search engine market is completely overtaken by Google (94%), where it is divided between Google Bulgaria with a 72% share, Google 17%, Google Greece 2%, Google UK 2% and Google Bosnia and Herzegovina with a 1% share. Bing has just a 1% search engine market share while the remaining 5% is shared between various other country specific Google sites as well as AOL, Ask and local Dir.bg.
Online Gambling Regulation
The regulation of online gambling in Bulgaria came into force in 2014. Prior to 2013, the main regulation was allowing gambling activities for offline operators providing services in casino and sports betting. With the introduction of the Online Gambling law, the State Commission on Gambling has expanded the coverage of the regulated online games to casino, sports betting, poker and betting exchanges. Online bingo, lotteries and binary trading are not covered in the current regulation. The provided online licence process covers only b2c operators and does not currently offer solutions for b2b operators. Platform providers interested to offer their white-label products in Bulgaria, will need to acquire a licence as a b2c operator.
The application process for online licence requires operators to certify their products with accredited testing laboratories. The approved list of testing labs includes:
- Bulgarian Institute of Metrology
- BMM SPAIN TESTLABS, S.L.U
- GLI Europe B.V.
- eGaming Compliance Services Limited (eCogra)
- SIQ, Ljubljana
- NMi Metrology and Gaming Limited
- Gaming Associates UK Ltd.
- Institute for Testing and Certification, Czech Republic
- Quinel M. Limited
- Responsible Game Association
More Than Online Gambling Licence Solution
We provide tailored answers to your challenges: Legal, Marketing, Business Development or Outsourcing
Product Portfolio Customisation
Sportsbook, casino, arcade, slots or mobile apps – we can help you decide and customise the most suitable product portfolio for the Bulgarian market. Our experts can source and manage the full product localisation process, including your sales marketing package and branding.
Customer Strategy and Marketing
We specialise in providing go-to-market strategy for the operators with Online gambling licence Bulgaria. We develop, implement and manage a customer-focused, cross-channel digital marketing strategy that aligns with your broader marketing strategy for Bulgaria. We use customer insights and segmentation, to build your marketing and brand strategy, to deliver coherent product experience.
Brand Identity & Experience
Complete solutions for brand identity and management which enable you to engage your customers. Brand strategy and management, let us help you reach out to you customers in their language. Online Gambling Licence Bulgaria requires you to provide services in Bulgarian and we can give you a hand with delivering a true local voice with outstanding USPs. Stories, sponsorship activations, concepts – we like a challenge.
Tailor-made solutions that match your business needs to capture your market share in Bulgaria. We can complement you Online Gambling Licence Bulgaria with web design and development, operations management and business development services. Digital marketing, media buying and optimisation, affiliate management, CRM, social media management and campaign strategy and execution. Top-quality creative development and localisations for the gambling industry.
Interested to Launch Your Online Gambling Business in Bulgaria?
Get in touch and let’s see how we can best be of an assistance.
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